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Source: IRS e-Filed Form 990 (from the IRS e-File system), Tax Year 2023
Total Revenue
▼$5.3M
Program Spending
68%
of total expenses go to program services
Total Contributions
$2.2M
Total Expenses
▼$6M
Total Assets
$12.8M
Total Liabilities
▼$946.9K
Net Assets
$11.9M
Officer Compensation
→$437.4K
Other Salaries
$2.4M
Investment Income
$270.9K
Fundraising
▼$162.8K
Source: USAspending.gov · Searched by organization name
Total Federal Funding
$2.1M
Awards Found
20
| Awarding Agency | Description | Amount | Fiscal Year | Period |
|---|---|---|---|---|
| National Endowment for the Humanities | NORMAN ROCKWELL: IMAGINING FREEDOM | $400K | FY2020 | Jun 2020 – Dec 2021 |
| National Endowment for the Humanities | ARRANGEMENT AND DESCRIPTION OF THE NORMAN ROCKWELL ARCHIVAL COLLECTION | $225.4K | FY2008 | Jul 2008 – Jun 2010 |
| Institute of Museum and Library Services | THE NORMAN ROCKWELL MUSEUM WILL PROCESS AND DIGITIZE FIVE ARCHIVAL COLLECTIONS THAT ADDRESS HOW ILLUSTRATION ARTISTS AND THE COMPANIES AND AD AGENCIES THAT EMPLOYED THEM SHAPED IDENTITY IN MID-20TH CENTURY AMERICA. THE MUSEUM WILL HIRE A TEMPORARY CATALOGUER TO ASSIST STAFF IN IMPLEMENTING PROJECT ACTIVITIES, SUCH AS DETAIL-PROCESSING OF EACH COLLECTION, RE-HOUSING MATERIALS, DIGITIZING, AND WRITING FINDING AIDS. THE MUSEUM WILL ANNOUNCE FREE ACCESS TO THE DIGITAL MATERIAL ON ITS WEBSITE, POST FINDING AIDS TO ONLINE LIBRARIES, AND PUBLISH A WEB ARTICLE. THE PROJECT WILL REVEAL THE IMPACT OF PERIODICALS AND ILLUSTRATION ART ON CULTURAL STEREOTYPES, RACIAL AND CULTURAL BIASES, AND PERCEPTIONS OF SUCCESS AND ACHIEVEMENT. | $164.7K | FY2020 | Oct 2019 – Sep 2021 |
| Institute of Museum and Library Services | MUSEUMS FOR AMERICA | $150K | FY2015 | Oct 2014 – Sep 2015 |
| Institute of Museum and Library Services | MUSEUMS FOR AMERICA | $150K | FY2012 | Aug 2012 – Jul 2014 |
| Institute of Museum and Library Services | MUSEUMS FOR AMERICA | $150K | FY2009 | Aug 2009 – Jul 2010 |
| National Endowment for the Arts | TO SUPPORT THE CONSERVATION AND STABILIZATION OF WORKS ON PAPER, POSTERS, AND ARCHIVAL PHOTOGRAPHS IN THE COLLECTION. | $144.2K | FY2011 | May 2011 – Apr 2013 |
| Institute of Museum and Library Services | MUSEUMS FOR AMERICA | $136.4K | FY2008 | Sep 2008 – Feb 2010 |
| National Archives and Records Administration | NORMAN ROCKWELL ARCHIVES PROCESSING PROJECT | $108.2K | — | — – — |
| National Endowment for the Humanities | REFORMATTING, PROCESSING, AND CREATING ACCESS TO SELECTED MAGNETIC TAPE HOLDINGS FROM THE NORMAN ROCKWELL ARCHIVE | $85K | FY2011 | Jun 2011 – May 2012 |
| National Endowment for the Arts | TO SUPPORT THE PRESERVATION OF JOBS THAT ARE THREATENED BY DECLINES IN PHILANTHROPIC AND OTHER SUPPORT DURING THE CURRENT ECONOMIC DOWNTURN. | $50K | FY2009 | Jul 2009 – Jun 2010 |
| Institute of Museum and Library Services | CONSERVATION PROGRAM | $47K | FY2012 | May 2012 – Apr 2013 |
| National Endowment for the Arts | PURPOSE: TO SUPPORT AN EXHIBITION ON THE WORK OF DESIGNER ILLUSTRATOR AND PUPPETEER TONY SARG (1880-1942). | $45K | FY2022 | Jul 2022 – Nov 2023 |
| Institute of Museum and Library Services | THE NORMAN ROCKWELL MUSEUM IN STOCKBRIDGE, MASSACHUSETTS, WILL COLLABORATE WITH THE ACADEMY OF ART UNIVERSITY IN SAN FRANCISCO TO BUILD A VIRTUAL GALLERY TEMPLATE THAT WILL BE USED TO PRESENT ENGAGING, INTERACTIVE VIRTUAL EXHIBITIONS. MUSEUM STAFF WILL WORK WITH A TEAM OF STUDENTS AND PROFESSORS FROM THE ACADEMY TO CREATE A TEMPLATE THAT WILL ALLOW THE MUSEUM TO CREATE DIGITAL EXHIBITIONS RELATED TO WHAT IS BEING SHOWN IN THE PHYSICAL GALLERIES AND DIGITAL-ONLY EXHIBITIONS. THE MUSEUM CREATED A ROBUST PRESENCE ONLINE TO SERVE PATRONS DURING THE PANDEMIC. THE VIRTUAL GALLERY WILL PROVIDE A NEW TOOL TO BUILD ON THAT WORK AND IMPROVE THE MUSEUM'S ABILITY TO SERVE A GROWING ONLINE AUDIENCE, A NEED CREATED AND EXACERBATED BY THE COVID-19 PANDEMIC. | $38.1K | FY2022 | Nov 2021 – Oct 2022 |
| National Endowment for the Arts | TO SUPPORT DEVELOPMENT OF THE TRAVELING EXHIBITION "ENDURING IDEALS: ROCKWELL ROOSEVELT AND THE FOUR FREEDOMS. | $35K | FY2017 | Jan 2017 – Dec 2017 |
| National Endowment for the Arts | TO SUPPORT IMAGES AT WORK, A NEW COMPREHENSIVE OPEN-ACCESS WEBSITE. | $35K | FY2014 | Jun 2014 – May 2015 |
| National Endowment for the Humanities | THE PLEASURES OF RECOGNITION: NORMAN ROCKWELL'S INSPIRATION & INFLUENCES | $30K | FY2009 | Nov 2008 – Nov 2009 |
| National Endowment for the Humanities | WOODSTOCK TO THE MOON: 1969 ILLUSTRATED EXHIBITION | $30K | FY2019 | May 2019 – Oct 2019 |
| National Endowment for the Arts | PURPOSE: TO SUPPORT AN EXHIBITION AND PUBLIC PROGRAMS THAT EXPLORE THE EVOLUTION AND CULTURAL IMPACT OF AMERICAN ILLUSTRATION IN RECOGNITION OF AMERICAS 250TH ANNIVERSARY. | $25K | FY2026 | Jan 2026 – Dec 2026 |
| National Endowment for the Arts | TO SUPPORT PLANNING AND DEVELOPMENT OF AN EXHIBITION AND CATALOGUE THAT EXPLORES EDWARD HOPPER'S 20-YEAR CAREER AS AN ILLUSTRATOR. | $20K | FY2013 | Feb 2013 – Jan 2014 |
National Endowment for the Humanities
$400K
NORMAN ROCKWELL: IMAGINING FREEDOM
National Endowment for the Humanities
$225.4K
ARRANGEMENT AND DESCRIPTION OF THE NORMAN ROCKWELL ARCHIVAL COLLECTION
Institute of Museum and Library Services
$164.7K
THE NORMAN ROCKWELL MUSEUM WILL PROCESS AND DIGITIZE FIVE ARCHIVAL COLLECTIONS THAT ADDRESS HOW ILLUSTRATION ARTISTS AND THE COMPANIES AND AD AGENCIES THAT EMPLOYED THEM SHAPED IDENTITY IN MID-20TH CENTURY AMERICA. THE MUSEUM WILL HIRE A TEMPORARY CATALOGUER TO ASSIST STAFF IN IMPLEMENTING PROJECT ACTIVITIES, SUCH AS DETAIL-PROCESSING OF EACH COLLECTION, RE-HOUSING MATERIALS, DIGITIZING, AND WRITING FINDING AIDS. THE MUSEUM WILL ANNOUNCE FREE ACCESS TO THE DIGITAL MATERIAL ON ITS WEBSITE, POST FINDING AIDS TO ONLINE LIBRARIES, AND PUBLISH A WEB ARTICLE. THE PROJECT WILL REVEAL THE IMPACT OF PERIODICALS AND ILLUSTRATION ART ON CULTURAL STEREOTYPES, RACIAL AND CULTURAL BIASES, AND PERCEPTIONS OF SUCCESS AND ACHIEVEMENT.
Institute of Museum and Library Services
$150K
MUSEUMS FOR AMERICA
Institute of Museum and Library Services
$150K
MUSEUMS FOR AMERICA
Institute of Museum and Library Services
$150K
MUSEUMS FOR AMERICA
National Endowment for the Arts
$144.2K
TO SUPPORT THE CONSERVATION AND STABILIZATION OF WORKS ON PAPER, POSTERS, AND ARCHIVAL PHOTOGRAPHS IN THE COLLECTION.
Institute of Museum and Library Services
$136.4K
MUSEUMS FOR AMERICA
National Archives and Records Administration
$108.2K
NORMAN ROCKWELL ARCHIVES PROCESSING PROJECT
National Endowment for the Humanities
$85K
REFORMATTING, PROCESSING, AND CREATING ACCESS TO SELECTED MAGNETIC TAPE HOLDINGS FROM THE NORMAN ROCKWELL ARCHIVE
National Endowment for the Arts
$50K
TO SUPPORT THE PRESERVATION OF JOBS THAT ARE THREATENED BY DECLINES IN PHILANTHROPIC AND OTHER SUPPORT DURING THE CURRENT ECONOMIC DOWNTURN.
Institute of Museum and Library Services
$47K
CONSERVATION PROGRAM
National Endowment for the Arts
$45K
PURPOSE: TO SUPPORT AN EXHIBITION ON THE WORK OF DESIGNER ILLUSTRATOR AND PUPPETEER TONY SARG (1880-1942).
Institute of Museum and Library Services
$38.1K
THE NORMAN ROCKWELL MUSEUM IN STOCKBRIDGE, MASSACHUSETTS, WILL COLLABORATE WITH THE ACADEMY OF ART UNIVERSITY IN SAN FRANCISCO TO BUILD A VIRTUAL GALLERY TEMPLATE THAT WILL BE USED TO PRESENT ENGAGING, INTERACTIVE VIRTUAL EXHIBITIONS. MUSEUM STAFF WILL WORK WITH A TEAM OF STUDENTS AND PROFESSORS FROM THE ACADEMY TO CREATE A TEMPLATE THAT WILL ALLOW THE MUSEUM TO CREATE DIGITAL EXHIBITIONS RELATED TO WHAT IS BEING SHOWN IN THE PHYSICAL GALLERIES AND DIGITAL-ONLY EXHIBITIONS. THE MUSEUM CREATED A ROBUST PRESENCE ONLINE TO SERVE PATRONS DURING THE PANDEMIC. THE VIRTUAL GALLERY WILL PROVIDE A NEW TOOL TO BUILD ON THAT WORK AND IMPROVE THE MUSEUM'S ABILITY TO SERVE A GROWING ONLINE AUDIENCE, A NEED CREATED AND EXACERBATED BY THE COVID-19 PANDEMIC.
National Endowment for the Arts
$35K
TO SUPPORT DEVELOPMENT OF THE TRAVELING EXHIBITION "ENDURING IDEALS: ROCKWELL ROOSEVELT AND THE FOUR FREEDOMS.
National Endowment for the Arts
$35K
TO SUPPORT IMAGES AT WORK, A NEW COMPREHENSIVE OPEN-ACCESS WEBSITE.
National Endowment for the Humanities
$30K
THE PLEASURES OF RECOGNITION: NORMAN ROCKWELL'S INSPIRATION & INFLUENCES
National Endowment for the Humanities
$30K
WOODSTOCK TO THE MOON: 1969 ILLUSTRATED EXHIBITION
National Endowment for the Arts
$25K
PURPOSE: TO SUPPORT AN EXHIBITION AND PUBLIC PROGRAMS THAT EXPLORE THE EVOLUTION AND CULTURAL IMPACT OF AMERICAN ILLUSTRATION IN RECOGNITION OF AMERICAS 250TH ANNIVERSARY.
National Endowment for the Arts
$20K
TO SUPPORT PLANNING AND DEVELOPMENT OF AN EXHIBITION AND CATALOGUE THAT EXPLORES EDWARD HOPPER'S 20-YEAR CAREER AS AN ILLUSTRATOR.
Source: Federal Audit Clearinghouse (fac.gov)
No federal single audit records found for this organization.
Single audits are required for entities expending $750,000+ in federal awards annually.
Tax Year 2024 · Source: IRS e-Filed Form 990
Individuals serving as officers, directors, or trustees of the organization.
| Name | Title | Hrs/Wk | Compensation | Related Orgs | Other |
|---|
Source: IRS Publication 78, Auto-Revocation List & e-Postcard Data
Tax-deductible contributions: Yes
Deductibility code: PC
Sources: IRS e-Filed Form 990 (XML) & ProPublica Nonprofit Explorer
Scroll →
| Year | Revenue | Contributions | Expenses | Assets | Net Assets |
|---|---|---|---|---|---|
| 2023IRS e-File | $5.3M | $2.2M | $6M | $12.8M | $11.9M |
| 2022 | $6.4M | $3.4M | $5.6M | $13.2M | $12.5M |
| 2021 | $4.5M | $2.7M | $4.5M | $13M | $12.3M |
| 2020 | $5.9M | $2.9M | $5.7M |
Sources: ProPublica Nonprofit Explorer & IRS e-File Index
Financial data: IRS e-Filed Form 990 (Tax Year 2023)
Leadership & compensation: IRS e-Filed Form 990, Part VII (Tax Year 2024)
Federal grants: USAspending.gov (live)
Organization info: IRS Business Master File
Tax-deductibility: IRS Publication 78
| Total |
|---|
| Laurie Norton Moffatt | Director/ceo | 37.5 | $262K | $0 | $28.1K | $290.1K |
| Jill Gellert | Coo/cfo | 37.5 | $153K | $0 | $26.8K | $179.7K |
| Dolf Berle | Chair/president/trustee | 1 | $0 | $0 | $0 | $0 |
| Dr Mary K Grant | First Vice President/trustee | 1 | $0 | $0 | $0 | $0 |
| Jill Hai | Clerk/trustee | 1 | $0 | $0 | $0 | $0 |
| Peter Chase Williams | Second Vice President/trustee | 1 | $0 | $0 | $0 | $0 |
| Roberta Mcculloch-Dews | Third Vice President/trustee | 1 | $0 | $0 | $0 | $0 |
| Tom Ruffing | Treasurer/trustee | 1 | $0 | $0 | $0 | $0 |
Laurie Norton Moffatt
Director/ceo
$290.1K
Hrs/Wk
37.5
Compensation
$262K
Related Orgs
$0
Other
$28.1K
Jill Gellert
Coo/cfo
$179.7K
Hrs/Wk
37.5
Compensation
$153K
Related Orgs
$0
Other
$26.8K
Dolf Berle
Chair/president/trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Dr Mary K Grant
First Vice President/trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Jill Hai
Clerk/trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Peter Chase Williams
Second Vice President/trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Roberta Mcculloch-Dews
Third Vice President/trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Tom Ruffing
Treasurer/trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Highest compensated employees who are not officers or directors.
| Name | Title | Hrs/Wk | Compensation | Related Orgs | Other | Total |
|---|---|---|---|---|---|---|
| Stephanie Plunkett | Deputy Director/chief Curator | 37.5 | $126.3K | $0 | $19.7K | $146K |
| Margit Hotchkiss | Chief Marketing Officer | 37.5 | $107.7K | $0 | $13.3K | $121K |
| Ellen Spear | Chief Philanthropy Officer | 37.5 | $106.8K | $0 | $10.1K | $116.9K |
| Susan Elliot | Chief Audience Officer | 37.5 | $105.1K | $0 | $11.6K | $116.7K |
Stephanie Plunkett
Deputy Director/chief Curator
$146K
Hrs/Wk
37.5
Compensation
$126.3K
Related Orgs
$0
Other
$19.7K
Margit Hotchkiss
Chief Marketing Officer
$121K
Hrs/Wk
37.5
Compensation
$107.7K
Related Orgs
$0
Other
$13.3K
Ellen Spear
Chief Philanthropy Officer
$116.9K
Hrs/Wk
37.5
Compensation
$106.8K
Related Orgs
$0
Other
$10.1K
Members of the governing board. Board members often serve without compensation.
| Name | Title | Hrs/Wk | Compensation | Related Orgs | Other | Total |
|---|---|---|---|---|---|---|
| Alexander J Brown | Trustee | 1 | $0 | $0 | $0 | $0 |
| Alice A Carter | Trustee | 1 | $0 | $0 | $0 | $0 |
| Allida Black | Trustee | 1 | $0 | $0 | $0 | $0 |
| Ann Printon | Trustee | 1 | $0 | $0 | $0 | $0 |
| Anthony M Consigli | Trustee | 1 | $0 | $0 | $0 | $0 |
| Daisy Rockwell | Trustee |
Alexander J Brown
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Alice A Carter
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Allida Black
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
| $11.7M |
| $11.4M |
| 2019 | $6.6M | $3M | $6.2M | $11.8M | $10.9M |
| 2018 | $7.1M | $3.1M | $6.3M | $10.5M | $10.1M |
| 2017 | $5.7M | $2.7M | $5.5M | $9.9M | $9.6M |
| 2016 | $5.7M | $2.2M | $5.1M | $9.6M | $9.2M |
| 2015 | $5M | $1.5M | $4.7M | $8.8M | $8.4M |
| 2014 | $4.3M | $1.2M | $4.4M | $8.8M | $8.1M |
| 2013 | $4.5M | $1.4M | $4.5M | $8.5M | $7.9M |
| 2012 | $4.8M | $1.8M | $4.2M | $8.3M | $7.6M |
| 2011 | $4.2M | $1.2M | $4.5M | $8.3M | $7.3M |
| 2021 | 990 | Data |
| 2020 | 990 | Data |
| 2019 | 990 | Data |
| 2018 | 990 | Data |
| 2017 | 990 | Data |
| 2016 | 990 | Data |
| 2015 | 990 | Data |
| 2014 | 990 | Data |
| 2013 | 990 | Data |
| 2012 | 990 | Data |
| 2011 | 990 | Data |
| 2010 | 990 | — |
| 2009 | 990 | — |
| 2008 | 990 | — |
| 2007 | 990 | — |
| 2006 | 990 | — |
| 2005 | 990 | — |
| 2004 | 990 | — |
| 2003 | 990 | — |
| 2002 | 990 | — |
Susan Elliot
Chief Audience Officer
$116.7K
Hrs/Wk
37.5
Compensation
$105.1K
Related Orgs
$0
Other
$11.6K
| 1 |
| $0 |
| $0 |
| $0 |
| $0 |
| David Howse | Trustee | 1 | $0 | $0 | $0 | $0 |
| David Schwartz | Trustee | 1 | $0 | $0 | $0 | $0 |
| Deborah D Hoover | Trustee | 1 | $0 | $0 | $0 | $0 |
| Douglas Clark | Trustee | 1 | $0 | $0 | $0 | $0 |
| George Bain | Trustee | 1 | $0 | $0 | $0 | $0 |
| Jeanine Mcadam | Trustee | 1 | $0 | $0 | $0 | $0 |
| Jessica Kaplan | Trustee | 1 | $0 | $0 | $0 | $0 |
| John T Spellman | Trustee | 1 | $0 | $0 | $0 | $0 |
| John V Frank | Trustee | 1 | $0 | $0 | $0 | $0 |
| Jorja-Ann Marsden | Trustee | 1 | $0 | $0 | $0 | $0 |
| Kim Ruffing | Trustee | 1 | $0 | $0 | $0 | $0 |
| Louis Henry Mitchell | Trustee | 1 | $0 | $0 | $0 | $0 |
| Louise A Holland | Trustee | 1 | $0 | $0 | $0 | $0 |
| Peter Blum | Trustee | 1 | $0 | $0 | $0 | $0 |
| Richard Kelly | Trustee | 1 | $0 | $0 | $0 | $0 |
| Robert Babcock | Trustee | 1 | $0 | $0 | $0 | $0 |
| Robert Horvath | Trustee | 1 | $0 | $0 | $0 | $0 |
| Robyn Phillips-Pendelton | Trustee | 1 | $0 | $0 | $0 | $0 |
| Terry Burman | Trustee | 1 | $0 | $0 | $0 | $0 |
Ann Printon
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Anthony M Consigli
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Daisy Rockwell
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
David Howse
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
David Schwartz
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Deborah D Hoover
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Douglas Clark
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
George Bain
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Jeanine Mcadam
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Jessica Kaplan
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
John T Spellman
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
John V Frank
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Jorja-Ann Marsden
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Kim Ruffing
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Louis Henry Mitchell
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Louise A Holland
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Peter Blum
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Richard Kelly
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Robert Babcock
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Robert Horvath
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Robyn Phillips-Pendelton
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0
Terry Burman
Trustee
$0
Hrs/Wk
1
Compensation
$0
Related Orgs
$0
Other
$0