Red Tomato

RED TOMATO, OTHER FOOD HUBS, AND LOCAL FOOD ADVOCATES MUST BECOME MORE EFFECTIVE INTERMEDIARIES BEYOND PHYSICALLY BRINGING LOCAL PRODUCT TO MARKET FOR SMALL AND MID SIZED FARMS TO STAY VIABLE. THIS PROJECT SEEKS TO ADD VALUE THROUGH CO BRANDING AND CO MARKETING OF ECO CERTIFIED FRUIT, A COLLABORATIVE PROGRAM AMONG GROWERS, AGRICULTURAL SCIENTISTS AND EXTENSION, AND MISSION DRIVEN MARKETERS (RT), TO DIFFERENTIATE LOCAL AND SUSTAINABLY GROWN FRUIT IN THE NORTHEAST REGION BY BUILDING TRUST IN THE ENVIRONMENTAL, ECONOMIC, AND CULTURAL CARE OF REGIONAL GROWERS.OBJ. 1 INVESTIGATE, IDENTIFY, AND LEVERAGE THE CO BRANDING CO MARKETING OPPORTUNITIES HELD BY SMALL AND MID SIZED FRUIT GROWERS IN THE NORTHEAST THAT WILL REACH AND CONNECT WITH EATERS.OBJECTIVE 2 DEVELOP AND DEPLOY MARKETING TOOLS, RESOURCES, AND OPPORTUNITIES IN PARTNERSHIP WITH GROWERS, PROCESSORS, AND OTHER INSTITUTIONAL PARTNERS AS A PART OF A LARGER STRATEGY THAT ALLOWS RED TOMATO TO REACH BEYOND RETAILERS AND CONNECT WITH EATERS AND CONSUMERS, BUILDING A CONNECTED AND ENGAGED COMMUNITY THAT SUPPORTS AND PURCHASES LOCAL AND REGIONAL PRODUCTS.OBJECTIVE 3 GROW AND MEASURE THE IMPACT OF THE ECO PROGRAM AND CO BRANDING STRATEGY ON THE EATING COMMUNITY THROUGH SALES AND SOCIAL MEDIA METRICS. OUR APPROACH BUILDS ON 25 YEARS OF EXPERIENCE IN TACKLING OBSTACLES WITH INNOVATIVE LOGISTICS AND MARKETING PROGRAMS. OUR SUCCESS INCREASINGLY RELIES ON COLLABORATION WITH OUR GROWER NETWORK, OTHER FOOD HUBS DISTRIBUTORS, NGOS, AND A GROWING COMMUNITY OF EATERS.

BUILDING A BRIDGE ACHIEVING SCALE FOR F

THE ECO APPLE PROJECT WAS DEVELOPED AND STARTED BY RED TOMATO IN 2005 TO DEVELOP QUANTIFIABLE, SCIENCE -BASED INTEGRATED PEST MANAGEMENT (IPM) PERFO

THIS GRANT SUPPORTS THE COSTS INCURRED TO IMPLEMENT MEASURES TO RESPOND TO THE NOVEL CORONAVIRUS 2019 (COVID-19), WHICH MAY INCLUDE WORKPLACE SAFETY, MARKET PIVOTS, RETROFITTING FACILITIES, TRANSPORTATION, WORKER HOUSING, AND MEDICAL EXPENSES. IT PROVIDES NEEDED RELIEF TO THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS FOR THEIR COSTS INCURRED BETWEEN JANUARY 27, 2020, THE DATE UPON WHICH THE PUBLIC HEALTH EMERGENCY WAS DECLARED BY THE U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICE (HHS) UNDER SECTION 319 OF THE PUBLIC HEALTH SERVICE ACT, AND DECEMBER 31, 2021. BENEFICIARIES INCLUDE THE EMPLOYEES OF THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS.