Hawthorne Valley Association Inc

ROLLING GROCER 19 A FAIR FOOD PROJECT AIMS TO INCREASE ACCESSIBILITY FOR LOW INCOME RESIDENTS OF HUDSON, NEW YORK AND SURROUNDING RURAL AREAS OF COLUMBIA COUNTY TO HIGH QUALITY, LOCALLY PRODUCED PRODUCTS, AND TO PROVIDE EXPANDED MARKET OPPORTUNITIES FOR LOCAL PRODUCERS. ROLLING GROCER 19 (RG19) WILL ACHIEVE THIS GOAL THROUGH FOUR MAIN OBJECTIVES 1) EXPANDING AND PROMOTING OFFERINGS OF LOCAL FOODS IN A UNIQUE DISCOUNT GROCERY STORE WHICH OFFERS SUBSIDIZED PRICING TIERS AND MARKET MATCH INCENTIVES 2) EXPANDING A NEWLY ESTABLISHED RURAL ACCESS DELIVERY PROGRAM WHICH BRINGS HEALTHY LOCAL FOODS TO LOW INCOME, LOW ACCESS SENIORS AND OTHERS IN RURAL AREAS 3) INCREASING EXPOSURE TO AND PURCHASES OF LOCALLY PRODUCED PRODUCTS THROUGH THE DEVELOPMENT OF A NEW VALUE ADDED OFFERING OF PREPARED FOODS, PROVIDING A HEALTHY CONVENIENCE FOOD OPTION AND 4) CREATE NEW AND EXPANDED MARKET OPPORTUNITIES FOR LOCAL FARMERS AND RANCHERS TO SELL THEIR PRODUCTS TO THE HUDSON COMMUNITY THROUGH THE ABOVE INITIATIVES. RG19 AIMS TO PURCHASE FROM 40 DIFFERENT LOCAL PRODUCERS OF PRODUCE, DAIRY, MEATS, BAKERY, AND SPECIALTY ITEMS TO REACH 350 LOW INCOME LOW ACCESS RURAL CUSTOMERS AND TO HAVE 3,000 CUSTOMERS IN ITS STOREFRONT BY THE THIRD YEAR OF THE GRANT. PROMOTION EFFORTS WILL RAISE AWARENESS OF LOCAL FOOD OFFERINGS BY RG19 THROUGHOUT THE HUDSON VALLEY AREA, WITH 10,000 PEOPLE GAINING KNOWLEDGE ABOUT LOCAL FOODS.

FILLING IN THE GAPS: DEVELOPING A FARMER TRAINING PIPELINE FOR METROPOLITAN NYC AND MID AND UPPER HUDSON VALLEY FARMERS WITH SPECIAL EMPHASI

FILLING IN THE GAPS: DEVELOPING A FARMER TRAINING PIPELINE FOR METROPOLITAN NYC AND MID AND UPPER HUDSON VALLEY FARMERS WITH SPECIAL EMPHASI