New York State Wine And Culinary Center Inc

THE PURPOSE OF THIS PROJECT IS TO SUPPORT BOTH LOCAL AND REGIONAL FOOD BUSINESS ENTERPRISE PRODUCT DISTRIBUTION THROUGH NEWLY IDENTIFIED STRATEGIC MARKETING ROADMAP BASED ON A NEW MARKETING PLAN THAT WILL IMPLEMENT AND EVALUATE PROMOTIONAL MEDIA PURCHASES AND KEY INDUSTRY PARTNERSHIP MARKETING ACTIVITIES. THIS WILL BE ACCOMPLISHED THROUGH IMPROVED PROMOTIONAL SOCIAL MEDIA, PRODUCER-TO-CONSUMER ENGAGEMENT ACTIVITIES, AS WELL AS EDUCATIONAL CLASSES THAT INCORPORATE LOCAL FOOD PRODUCTS. PROJECT DELIVERABLES INCLUDE AMPLIFIED AWARENESS OF AGRICULTURAL PRODUCT AVAILABILITY TO THE INCREASED NUMBER OF VISITORS TO NYK (BOTH IN PERSON AND ON-LINE), ALLOWING FOR THE DIRECT EXPANSION AND DISTRIBUTION OF NYS FOOD ENTERPRISE PRODUCTS. ATTENDANCE AT THE HANDS-ON COOKING CLASSES, CRAFT BEVERAGE EDUCATION AND PAIRINGS AVAILABLE IN THE 100 NYS TASTING ROOM WILL ALSO INCREASE. STRATEGIC MARKETING BUYS AND PROMOTIONAL ACTIVITIES WILL STRENGTHEN PARTNERSHIPS AMONG LOCAL WINERIES, BREWERIES, CIDERIES, DISTILLERIES, CRAFT BEVERAGE PRODUCERS, AND OTHER REGIONAL AGRICULTURE FOOD BUSINESS ENTERPRISES. THESE STRATEGIC PARTNERSHIPS AND COORDINATED MARKETING ENGAGEMENT EFFORTS WILL LEAD TO STREAMLINED REGIONAL MESSAGING OF LOCAL FOOD AVAILABILITY, THAT WILL ALSO BE REINFORCED WITH MARKETING PROMOTION MATERIALS. NYK WILL EVALUATE THESE PROMOTIONAL ACTIVITIES TO BEST SUPPORT REGIONAL FOOD BUSINESS ENTERPRISES WHILE ALSO SUPPORTING THE LOCAL ECONOMY. INTENDED BENEFICIARIES WILL BE VAST DUE TO THE IMPROVED MARKETING AND MEDIA STRATEGY THAT WILL INCLUDE A GRAND SCOPE OF PROMOTIONAL TOOLS TARGETED TOWARDS TOURISTS, RESIDENTS, AND CONSUMERS PROVIDING THE OVERALL OPPORTUNITY FOR THEM TO ENGAGE WITH HUNDREDS OF AGRICULTURAL PRODUCERS, PRODUCTS, AND REGIONAL FOOD BUSINESS ENTERPRISES THEY MAY NEVER HAVE BEEN EXPOSED TO, AND VICE VERSA