Water Sports Foundation Inc

INCREASING AWARENESS OF SAFE BOATING PRACTICES

INCREASING THE AWARENESS OF SAFE BOATING PRACTICE

INCREASING THE AWARENESS OF SAFE BOATING PRACTICES

INCREASING THE AWARENESS OF SAFE BOATING PRACTICES

INCREASING THE AWARENESS OF SAFE BOATING PRACTICE

BOATING SAFETY OUTREACH CAMPAIGN FOR BOATERS WITH LIMITED ENGLISH PROFICIENCY

INCREASED AWARENESS OF SAFETY BOATING PRACTICES

INCREASING AWARENESS OF SAFE BOATING PRACTICES

INCREASING AWARENESS OF PADDLESPORTS SAFETY

WATER SPORTS FOUNDATION WILL PARTNER WITH LEADING BOATING MEDIA BRANDS TO DELIVER TARGETED SAFETY OUTREACH TO U.S. BOATERS. THE PROJECT WILL UTILIZE VIDEO PUBLIC SERVICE ANNOUNCEMENTS, SEARCH-OPTIMIZED ARTICLES, NEWSLETTERS, AND SOCIAL MEDIA CAMPAIGNS TO INFORM AND PERSUADE AUDIENCES TO ADOPT SAFER BOATING BEHAVIORS. THIS INITIATIVE WILL INCREASE PUBLIC AWARENESS OF SAFE BOATING PRACTICES AND REDUCE INCIDENTS NATIONWIDE.

INCREASING AWARENESS OF PADDLESPORTS SAFETY

INCREASING AWARENESS OF SAFE BOATING PRACTICES

INCREASING THE AWARENESS OF SAFE BOATING PRACTICES

WATER SPORTS FOUNDATION WILL LAUNCH A NATIONAL OUTREACH CAMPAIGN TARGETING NEW PADDLERS TO REDUCE CASUALTIES AMONG THIS VULNERABLE SEGMENT OF THE PADDLING COMMUNITY. THE INITIATIVE WILL PARTNER WITH MAJOR PADDLESPORTS MEDIA COMPANIES AND SPANISH-LANGUAGE PUBLIC INTEREST MEDIA TO SHARE TARGETED SAFETY MESSAGES. OUTREACH WILL INCLUDE YOUTUBE AND GOOGLE SEARCH PROMOTIONS, ENSURING YEAR-ROUND ENGAGEMENT WITH HIGH-RISK AUDIENCES.

INCREASING AWARENESS OF SAFE BOATING PRACTICES

INCREASING AWARENESS OF SAFE BOATING PRACTICES

INCREASING AWARENESS OF SAFE BOATING PRACTICES

RETAILER TARGETED BOATING & PADDLING SAFETY AWARENESS

LESSONS FOR LIFE: ACCIDENTS AS LEARNING EXPERIENCES

INFORMING THE PUBLIC ABOUT CONSEQUENCES OF IRRESPONSIBLE BEHAVIOR ON THE WATER

BOATING SAFETY ON FISHING TV

INCREASING AWARENESS OF PADDLE SPORTS SAFETY

WATER SPORTS FOUNDATION WILL COLLABORATE WITH LEADING BOATING AND PADDLING MEDIA BRANDS AND SOCIAL MEDIA INFLUENCERS TO INCREASE AWARENESS OF LEVEL 50 LIFE JACKETS. THE INITIATIVE WILL PRODUCE INFORMATIONAL VIDEOS, ARTICLES, AND EDUCATIONAL MATERIALS DESCRIBING THE ADVANTAGES, LIMITATIONS, AND PROPER USE OF THESE FLOTATION DEVICES. A DEDICATED WEBSITE WILL HOST RESOURCES FOR FREE DOWNLOAD, WHILE INDUSTRY PARTNERSHIPS WILL AMPLIFY OUTREACH AMONG RETAILERS, RENTAL LIVERIES, AND BOATING PROFESSIONALS.

WATER SPORTS FOUNDATION WILL LAUNCH THE RBS SEARCH ENGINE CONTENT MARKETING PROJECT TO ENGAGE BOATERS AND PADDLERS WHEN THEY ARE ACTIVELY SEARCHING FOR INFORMATION ONLINE. THE INITIATIVE WILL TARGET BEGINNERS, THE MOST AT-RISK SEGMENT OF THE BOATING AND PADDLING COMMUNITY, BY EMBEDDING SAFETY MESSAGES INTO CUSTOM ARTICLES ON FREQUENTLY SEARCHED TOPICS. THIS APPROACH WILL BUILD TRUST, INFLUENCE ATTITUDES, AND PROMOTE SAFER BEHAVIORS.

BOATING SAFETY OUTREACH CAMPAIGN FOR BOATERS WITH LIMITED ENGLISH PROFICIENCY

INCREASING AWARENESS OF PADDLE SPORTS SAFETY

INCREASING THE AWARENESS OF PADDLE SPORTS SAFETY

WATER SPORTS FOUNDATION WILL COLLABORATE WITH MARINE INDUSTRY LEADERS AND TRADE PRESS TO AMPLIFY BOATING AND PADDLING SAFETY MESSAGES. THE INITIATIVE WILL COMBINE RETAILER-TARGETED OUTREACH, LIVE EVENTS, AND A PUBLIC RELATIONS CAMPAIGN TO INFLUENCE SAFER BEHAVIORS. BY LEVERAGING INDUSTRY RELATIONSHIPS, THIS PROJECT WILL EXPAND SAFETY AWARENESS AND PROMOTE RESPONSIBLE PRACTICES ACROSS THE RECREATIONAL BOATING COMMUNITY.

THE PROJECT IS A NATIONAL SAFE BOATING OUTREACH CAMPAIGN FOR AMERICAN BOATERS WHO SPEAK SPANISH AS THEIR FIRST LANGUAGE

TO DELIVER 35.7 MILLION SAFE BOATING MEDIA IMPRESSIONS TO U.S. BOATERS IN SPANISH, CHINESE - MANDARIN AND CANTONESE - AND FILIPINO OR TAGALOG LANGUAGES.

TO COMBINE SOCIAL MEDIA, TRUE STORIES AND TARGETED OUTREACH IN AN INTEGRATED RECREATIONAL BOATING AND PADDLING SAFETY CAMPAIGN.

TO USE PROVEN OUTREACH METHODS AND DEEP INDUSTRY RELATIONSHIPS TO AMPLIFY THE BOATING SAFETY MESSAGE AT THE POINT OF FIRST CONTACT - THE MANUFACTURERS, RETAILERS AND INDUSTRY PROFESSIONALS WHO PROMOTE BOATING AND PADDLING TO THEIR CUSTOMERS EVERY DAY.

TO USE SOPHISTICATED CONTENT SEARCH MARKETING TECHNIQUES TO ENGAGE THE MOST AT-RISK AND HARD-TO-REACH BOATERS AND PADDLERS IN THE UNITED STATES AT THE PRECISE MOMENT THEY ARE SEEKING INFORMATION ABOUT THE ACTIVITIES.

BOATING SAFETY OUTREACH CAMPAIGN FOR BOATERS WITH LIMITED ENGLISH PROFICIENCY

NATIONAL BOATING SAFETY OUTREACH FOR BOATERS WITH LIMITED ENGLISH PROFICIENCY

THE PROJECT COMBINES SOCIAL MEDIA, TRUE STORIES, AND TARGETED OUTREACH IN AN INTEGRATED RECREATIONAL BOATING AND PADDLING SAFETY CAMPAIGN

TO ENLIST THE NATIONS FAVORITE BOATING AND PADDLING MEDIA OUTLETS TO WEAVE SAFETY MESSAGES INTO CUSTOM ARTICLES AND VIDEOS ON SUBJECTS THE TARGET AUDIENCES SEARCH FOR MOST FREQUENTLY

BOATING SAFETY OUTREACH FOR BOATERS WITH LIMITED ENGLISH PROFICIENCY

MAXIMIZING SOCIAL MEDIA FOR BOATING SAFETY

INCREASING AWARENESS OF SAFE BOATING A NATIONAL PUBLIC RELATIONS CAMPAIGN

STRATEGIC SEARCH ENGINE CONTENT MARKETING TARGETING AMERICAS HIGHEST RISK MOST DIFFICULT TO REACH PADDLERS

INCREASING AWARENESS OF SAFE BOATING PRACTICES A NATIONAL PUBLIC RELATIONS CAMPAIGN

LESSONS FOR LIFE: ACCIDENTS AS LEARNING EXPERIENCES

WATER SPORTS FOUNDATION WILL IMPLEMENT THE NEW MEDIA OUTREACH FOR BOATING SAFETY PROJECT, COMBINING SOCIAL MEDIA, TRUE STORIES, AND TARGETED OUTREACH TO PROMOTE RECREATIONAL BOATING AND PADDLING SAFETY. THE INITIATIVE WILL LEVERAGE INFLUENCERS AND LEGACY MEDIA BRANDS TO ENGAGE AUDIENCES, FOSTER CONVERSATIONS, AND INFLUENCE GROUP CULTURE. BY CREATING EMOTIONAL CONNECTIONS AND ENGAGING CONTENT, THIS PROJECT WILL NORMALIZE SAFE BEHAVIORS AND REDUCE INCIDENTS NATIONWIDE.

WAKE RESPONSIBLY BOATING SAFETY OUTREACH TO WATER SPORTS ENTHUSIASTS

ENLISTING RETAILERS AS ADVOCATES OF BOATING AND PADDLING SAFETY

MAXIMIZING SOCIAL MEDIA FOR BOATING SAFETY

BOATING SAFETY ON YOUTUBE AND GOOGLE

RETAILER TARGETED BOATING & PADDLING SAFETY AWARENESS

INFORMING THE PUBLIC ABOUT THE CONSEQUENCES OF IRRESPONSIBLE BEHAVIOR ON THE WATER

ASSIST ENTITIES IN CARRYING OUT AWARENESS CAMPAIGNS RELATED TO BOATING SAFETY