American Whitewater

AMERICAN WHITEWATER WILL MODERNIZE THE NATIONAL WHITEWATER INVENTORY TO IMPROVE SAFETY FOR PADDLERS NATIONWIDE. THE INITIATIVE WILL UPDATE RIVER DATA FOR AT LEAST 1,200 HIGH-USE RIVERS, EXPAND HAZARD ALERTS, AND ADD COLOR-CODED FLOW RECOMMENDATIONS TO ITS MOBILE APP. AN OUTREACH CAMPAIGN WILL ENCOURAGE CROWDSOURCED SAFETY CONTRIBUTIONS, PROVIDING REAL-TIME TOOLS TO OVER ONE MILLION USERS ANNUALLY.

AMERICAN WHITEWATER SAFETY OUTREACH COMMUNICATIONS PROJECT

SAFER PADDLING THROUGH MODERNIZING THE NATIONAL WHITEWATER INVENTORY (PHASE II)

AMERICAN WHITEWATER WILL IMPLEMENT A NATIONAL SAFETY CAMPAIGN TO INCREASE AWARENESS OF LEASH HAZARDS IN MOVING WATER AND THE IMPORTANCE OF LIFE JACKET WEAR FOR STAND UP PADDLEBOARDERS, RIVER SURFERS, AND OTHER BOARD USERS. USING USCG DATA AND THE AMERICAN WHITEWATER ACCIDENT DATABASE, THE PROJECT WILL DEVELOP A STRATEGIC CAMPAIGN PLAN, CREATE OPEN SOURCE SIGNAGE AND PRINT AND DIGITAL MATERIALS, AND DISTRIBUTE MESSAGES THROUGH AW, PARTNER, AGENCY, AND BOATING MANAGER CHANNELS. THE INITIATIVE WILL SUPPORT RBS STRATEGIC PLAN INITIATIVES 1 AND 3 BY HELPING BOATERS CHOOSE APPROPRIATE LOCATIONS, UNDERSTAND GEAR SELECTION, AND AVOID COMMON FATALITY RISKS. EXPECTED OUTCOMES INCLUDE INCREASED AWARENESS OF LEASH AND LIFE JACKET SAFETY, BROADER ACCESS TO REAL TIME HAZARD INFORMATION, AND ENGAGEMENT WITH MORE THAN ONE MILLION RECREATIONAL BOATERS NATIONWIDE.

AMERICAN WHITEWATER'S RIVER SAFETY SIGNAGE PROJECT

SAFER PADDLING THROUGH MODERNIZING THE NATIONAL WHITEWATER INVENTORY

BASIC WHITEWATER SAFETY FILMS PROJECT

AMERICAN WHITEWATERS BASIC WHITEWATER SAFETY FILMS PROJECT II