Iehp Foundation

NOURISHING RIVERSIDE: INCREASING FRUIT AND VEGETABLE ACCESS FOR SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) FAMILIES IS A THREE-YEAR NUTRITION INCENTIVE PROJECT THAT WILL IMPROVE FOOD ACCESS, INCREASE FRUIT AND VEGETABLE CONSUMPTION, AND STRENGTHEN NUTRITION SECURITY FOR SNAP PARTICIPANTS IN RIVERSIDE COUNTY, CALIFORNIA. THE RIVERSIDE COUNTY DOUBLE UP FOOD BUCKS INITIATIVE WILL PROVIDE NUTRITION INCENTIVES THROUGH BOTH GROCERY STORES AND FARMERS MARKETS. AT PARTICIPATING CARDENAS MARKETS LOCATIONS, SNAP CUSTOMERS WILL RECEIVE AN INSTANT 50 PERCENT DISCOUNT ON ELIGIBLE FRUIT AND VEGETABLE PURCHASES, UP TO A MAXIMUM AMOUNT OF $10 PER TRANSACTION (ADVERTISED AS $10 PER DAY MAXIMUM). AT PARTICIPATING FARMERS MARKETS, SNAP CUSTOMERS WILL RECEIVE A DOLLAR-FOR-DOLLAR MATCH ON SNAP PURCHASES, UP TO $10 PER DAY, REDEEMABLE EXCLUSIVELY FOR FRESH FRUITS AND VEGETABLES. THE PROJECT WILL LAUNCH IN FOUR CARDENAS MARKETS LOCATIONS SERVING RIVERSIDE, BANNING, COACHELLA, AND CATHEDRAL CITY, AS WELL AS PARTICIPATING FARMERS MARKETS SERVING BANNING AND MEAD VALLEY. BY INCREASING PURCHASING POWER FOR HEALTHY FOODS, THE INITIATIVE WILL IMPROVE NUTRITION SECURITY AND SUPPORT CHRONIC DISEASE PREVENTION IN COMMUNITIES WITH LIMITED ACCESS TO NUTRITIOUS FOODS.