National Archery Association Of The United States

IN THE PAST THE ARCHERY COMMUNITY HAS SEEN NOTICEABLE INCREASES IN R3, (RECRUITMENT, RETENTION, REACTIVATION) EFFORTS FROM A COMBINATION OF THE OLYMPIC AND PARALYMPIC GAMES AND POP CULTURE EVENTS. HOWEVER, THERE HAS NEVER BEEN A COORDINATED NATIONAL CAMPAIGN THAT ENCOMPASSES THESE EVENTS ALONG WITH ARCHERY ORGANIZATIONS, STATE AND FEDERAL AGENCIES AND THE ARCHERY AND BOWHUNTING INDUSTRY TO MEET THE NEWLY GENERATED DEMAND IN ARCHERY. USA ARCHERY HAS A UNIQUE OPPORTUNITY TO PARTNER WITH MARVEL ENTERTAINMENT, LLC TO DEVELOP AND EXECUTE AN ARCHERY IS FOR EVERYONE NATIONWIDE MARKETING CAMPAIGN THAT HARNESSES THE POWER OF MARVEL S SOCIAL MEDIA NETWORK, COMIC BOOK POPULARITY AND DIGITAL PRESENCE. THIS OPPORTUNITY ALLOWS THE GREATER ARCHERY COMMUNITY TO MEET THIS NEW DEMAND NATIONWIDE. THIS CAMPAIGN WILL BEGIN IN 2023 WITH MARVEL ENTERTAINMENT, LCC S DIGITAL AND SOCIAL MEDIA CAMPAIGN AND ARCHERY TRIAL EVENTS FOR THE 2024 OLYMPIC AND PARALYMPIC GAMES IN PARIS BUT WILL CONTINUE THROUGH 2028 WITH THE LA28 GAMES AND OTHER POP CULTURE EVENTS TO COME.

THE UPCOMING 2028 SUMMER OLYMPIC AND PARALYMPIC GAMES IN LOS ANGELES REPRESENT A ONCE-IN-A-GENERATION OPPORTUNITY TO SUBSTANTIALLY INCREASE INTEREST AND PARTICIPATION IN TARGET ARCHERY. ARCHERY WILL RECEIVE UNPARALLELED GLOBAL VISIBILITY THANKS TO THE SPOTLIGHT OF THE 2028 SUMMER OLYMPIC AND PARALYMPIC GAMES, PRESENTING A MAJOR RECRUITMENT, RETENTION, AND REACTIVATION (R3) OPPORTUNITY TO BRING NEW AND RETURNING TARGET ARCHERS INTO THE FOLD YET, WITHOUT COORDINATED PLANNING, THIS ATTENTION RISKS BEING SHORT-LIVED. STATE FISH AND WILDLIFE AGENCIES MUST HAVE RELIABLE STRATEGIES TO ENGAGE NEW AND RETURNING ARCHERS EFFECTIVELY AS WE GET CLOSER TO THE 2028 GAMESA DATA-DRIVEN R3 APPROACH FOR TARGETING NEW AND RETURNING ARCHERS WILL ENSURE THAT THESE INDIVIDUALS BECOME AND REMAIN LIFETIME PARTICIPANTS. STATE FISH AND WILDLIFE AGENCIES HAVE AN OPPORTUNITY TO EXPAND THEIR REACH AND RELEVANCE BEYOND THE HUNTING AND FISHING CONSTITUENCIES BY WORKING WITH USA ARCHERY TO IMPLEMENT A NATIONAL R3 COMMUNICATIONS CAMPAIGN IN ADVANCE OF THE 2028 GAMES, WHICH INCLUDE BOTH OLYMPIC AND PARALYMPIC RECURVE AND COMPOUND ARCHERY DISCIPLINES. USA ARCHERYS SOCIAL MEDIA CONTENT ACHIEVED THE SECOND-HIGHEST GLOBAL REACH AMONG NATIONAL ARCHERY FEDERATIONS DURING THE 2024 GAMES. IF STATE AGENCIES PREPARE NOW FOR THE UPCOMING INCREASE IN WORLDWIDE ARCHERY EXPOSURE, THEY CAN CAPTURE AND CONVERT INTEREST TO PARTICIPATION. ARCHERY ENGAGES NEW AUDIENCES (ESPECIALLY YOUTH, WOMEN, AND FAMILIES) WHO MAY NOT INITIALLY BE INTERESTED IN HUNTING OR OTHER TYPES OF SPORT SHOOTING, BUT WHO MAY HAVE SUBSTANTIAL LATENT INTEREST. TARGET ARCHERY PROVIDES A SAFE, COMMUNITY-FRIENDLY ENTRY POINT TO BOTH HUNTING AND OTHER SPORT SHOOTING ACTIVITIES. ACCORDING TO THE MOST RECENT NATIONAL SURVEY OF FISHING, HUNTING, AND WILDLIFE-ASSOCIATED RECREATION, THE CURRENT TARGET ARCHERY MARKET CONSISTS OF AROUND 19 MILLION INDIVIDUALS, INCLUDING DEDICATED AND CASUAL PARTICIPANTS (NOTABLY, THE NATIONAL SURVEY ALSO INDICATES THAT ABOUT A FIFTH OF ALL U.S. TARGET ARCHERS ARE UNDER AGE 16). THERE IS A MAJOR NEED FOR NEW RESEARCH TO DETERMINE THE CAPACITY OF AGENCIES AND R3 SPECIALISTS TO PROVIDE OUTREACH SPECIFIC TO TARGET ARCHERS, AND TO ASSESS AWARENESS, INTEREST, AND BARRIERS TO ARCHERY PARTICIPATION AMONG U.S. RESIDENTS AHEAD OF THE 2028 GAMES. THE PURPOSE OF THIS PROJECT IS TO PROVIDE ACTIONABLE NATIONAL- AND REGIONAL-LEVEL DATA, STRATEGIES, AND TOOLS THAT ALLOW STATE FISH AND WILDLIFE AGENCIES, STAKEHOLDERS, AND R3 PRACTITIONERS TO LEVERAGE THE 2028 GAMES TO INCREASE RECRUITMENT, RETENTION, AND REACTIVATION IN TARGET ARCHERY THROUGH PARTICIPATION IN USA ARCHERY AND OTHER PROGRAMMING. SPECIFICALLY, THE PROJECT WILL GATHER DATA FROM R3 PROFESSIONALS AND U.S. GENERAL POPULATION RESIDENTS, HUNTERS, AND ANGLERS (THE LATTER MAKING UP IMPORTANT MARKET SEGMENTS FOR TARGET ARCHERY PARTICIPATION) TO INFORM THE DEVELOPMENT OF A NEW R3 TOOLKIT FOR TARGET ARCHERY THAT INCLUDES DIGITAL ASSETS FOR STATE FISH AND WILDLIFE AGENCIES AND THEIR NON-GOVERNMENTAL ORGANIZATION PARTNERS THE TOOLKIT WILL ALSO INCLUDE PARTNERSHIP MODELS AND ENGAGEMENT STRATEGIES. THE PROJECT WILL BE LED BY USA ARCHERY AND RESPONSIVE MANAGEMENT WILL BE A SUBRECIPIENT RESPONSIBLE FOR ALL RESEARCH, ANALYSIS, AND REPORTING. THIS PROJECT ADDRESSES STRATEGIC PRIORITY 3 (RECRUITMENT, RETENTION, REACTIVATION), WITH A FOCUS ON ENGAGING PARTICIPANTS.

GRANTS FOR ADAPTIVE SPORTS PROGRAMS FOR DISABLED VETERANS AND DISABLED MEMBERS OF THE ARMED FORCES.

PROVIDING ADAPTIVE SPORT ACTIVITIES DESIGNED TO ENHANCE THE REHABILITATIVE AND THERAPEUTIC HEALTH OF VETERANS AND SERVICEMEMBERS

ADAPTIVE SPORTS ACTIVITIES FOR DISABLED VETERANS & DISABLED SERVICEMEMBERS

GRANTS FOR ADAPTIVE SPORTS PROGRAMS FOR DISABLED VETERANS AND DISABLED MEMBERS OF THE ARMED FORCES.

USA ARCHERY WANTS TO EXPAND ARCHERY INTO ALL COMMUNITIES ACROSS THE UNITED STATES HOWEVER, THE VAST MAJORITY OF CURRENT INSTRUCTORS AND COACHES ARE WHITE MALE INDIVIDUALS FROM TRADITIONAL BACKGROUNDS. THIS GAP IN DIVERSE AND INCLUSIVE INSTRUCTORS LEAVES MANY POTENTIAL SHOOTING SPORTS AND OUTDOOR ENTHUSIASTS WITHOUT A RELATABLE AND COMFORTABLE LEARNING ENVIRONMENT AND OR LEADER. USA ARCHERY WILL RECRUIT A DIVERSE POOL OF NEW INSTRUCTORS AND COACHES, ULTIMATELY RESULTING IN MORE DIVERSE AUDIENCES AND ARCHERS. USA ARCHERY WILL PARTNER WITH MULTISPORT ORGANIZATIONS, MUNICIPAL PARK AND RECREATION DEPARTMENTS, AND STATE AND FEDERAL AGENCIES TO CREATE A NATIONWIDE EFFORT THAT WILL RESULT IN A SCALABLE AND SUSTAINABLE APPROACH TO EXPANDING ARCHERY PROGRAMMING TO UNDERREPRESENTED COMMUNITIES.

ACTIVATING AND CONVERTING TARGET ARCHERS INTO HUNTING AND SHOOTING SPORTS

IN 2021 AND 2022 NEARLY HALF (48 ) OF ALL TARGET ARCHERY PARTICIPANTS WERE UNDER THE AGE OF 25. THERE HAS BEEN A SLOW AND STEADY GROWTH WITHIN THIS DEMOGRAPHIC, WHICH IS OFTEN DIFFICULT TO RECRUIT AND RETAIN, WHICH DEMONSTRATES THAT FOCUSED EFFORTS ON A SPECIFIC AUDIENCE HAS LONG-TERM RETURN ON INVESTMENT. HOWEVER, WITHOUT CONSISTENT MAINTENANCE AND ATTENTION, WE RISK LOSING TARGET ARCHERS, AND POTENTIAL HUNTING LICENSE BUYERS, UNDER THE AGE OF 25 ONCE THEY ATTEND COLLEGE OR ENTER THE JOB MARKET. USA ARCHERY HAS A COLLEGIATE ARCHERY PROGRAM (CAP) THAT SERVES AS A VIABLE NEXT STEP AND RETENTION OPPORTUNITY FOR ARCHERS WHO PARTICIPATE IN THE NASP (NATIONAL ARCHERY IN SCHOOLS PROGRAM), OAS (OLYMPIC ARCHERY IN SCHOOLS) AND S3DA (SCHOLASTIC 3D ARCHERY).THE CAP INCLUDES TARGET AND 3D ARCHERY AND HOLDS ANNUAL REGIONAL AND NATIONAL CHAMPIONSHIP EVENTS. IN RECENT YEARS, HUNTING AND SHOOTING SPORTS HAS SEEN A SMALL BUT SIGNIFICANT INCREASE IN DIVERSITY AND FEMALE PARTICIPANTS AMONG HUNTERS AND RECREATIONAL TARGET SHOOTERS AND A COLLEGIATE-BASED PROGRAM CAN CONTINUE THAT TREND WITH USA ARCHERY S CAP HAVING 48 FEMALE AND 42 NON-WHITE PARTICIPANTS. BY RECRUITING NEW COLLEGES AND UNIVERSITIES TO THE CAP, THE R3 (RECRUITMENT, RETENTION, REACTIVATION) COMMUNITY ALSO RECRUITS NEW STAKEHOLDERS AND PARTNERS TO ASSIST IN LONG-TERM SUSTAINABLE R3 EFFORTS VIA THE CONNECTION TO NEXT STEP PROGRAMS, EVENTS, PARTNER ORGANIZATIONS AND ADVOCACY.

USA ARCHERY GRANT PROGRAM FOR VETERANS AND MEMBERS OF THE ARMED FORCES

USA ARCHERY GRANT PROGRAM FOR VETERANS AND MEMBERS OF THE ARMED FORCES