Platteville Mainstreet Program

THE PLATTEVILLE FARMER S MARKET REVITALIZATION PROJECT WILL REVITALIZE AND EXPAND THE PLATTEVILLE FARMER S MARKET (PFM) TO BENEFIT BOTH PRODUCERS AND CONSUMERS. PRODUCERS WILL BENEFIT BY INCREASED OPPORTUNITIES FOR DIRECT PRODUCER TO CONSUMER SALES AND CONSUMERS WILL BENEFIT BY INCREASED ACCESS TO FRESH, LOCALLY GROWN AND PRODUCED AGRICULTURAL PRODUCTS. THE PROJECT WILL DEVELOP AND IMPLEMENT A COMPREHENSIVE MARKETING PLAN TO PROMOTE THE MARKET AND MARKET PRODUCERS SURVEY THE COMMUNITY TO DETERMINE CONSUMER WANTS AND NEEDS SURVEY PRODUCERS TO DETERMINE EDUCATIONAL, BUSINESS DEVELOPMENT, AND OTHER SUPPORT NEEDS WORK TO RETAIN AND RECRUIT MARKET VENDORS AND PROVIDE START UP AND CONTINUING EDUCATION TO LOCAL FOOD ENTREPRENEURS AND CONNECT THEM WITH RESOURCES TO HELP DIVERSIFY AND INCREASE REVENUE STREAMS. EXPECTED OUTCOMES INCLUDE INCREASED OVERALL AWARENESS OF THE PFM AND LOCAL AGRICULTURAL PRODUCTS AND PRODUCERS, INCREASED DIRECT TO CONSUMER SALES AND INCOME FOR INDIVIDUAL FARMERS THROUGH THE MARKET, INCREASED KNOWLEDGE FOR PRODUCERS ENGAGED IN THE PFM, AND IMPROVED ACCESS TO LOCALLY PRODUCED PRODUCTS FOR CONSUMERS, INCLUDING THE LOW INCOME POPULATION.