Farmers Market Fund

** AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** FARMERS MARKET FUNDAND PARTNERS WILL INCREASE OREGON SNAP PARTICIPANTS' PURCHASE AND CONSUMPTION OF LOCAL FRUITS AND VEGETABLES BY EXPANDING THE SUCCESSFUL DOUBLE UP FOOD BUCKS(DUFB). SNAP PARTICIPANTS AT 101 FARMERS MARKETS, 26 FARM STANDS, 55 GROCERY STORES, AND 70 CSAS IN ALL 36 OF OREGON'S COUNTIES WILL RECEIVE A DOLLAR FOR DOLLAR INCENTIVE AT THE POINT OF PURCHASE IN 2025 AND 2026. THE EXPANSION TARGETS DIVERSE OUTLETS IN HIGH NEED AREAS TO SUPPORT FAMILIES AND FARMERS STATEWIDE.THIS PROJECT WILL: 1) SUSTAIN AND GROW ONE OF THE LARGEST AND MOST SUCCESSFUL NUTRITION INCENTIVE PROGRAMS IN THE COUNTRY; 2) INCREASE PURCHASE AND CONSUMPTION OF LOCALLY GROWN PRODUCE AND CULTURALLY RELEVANT FOODS AT A DIVERSE SELECTION OF RETAILERS BY INCORPORATING EDUCATION AROUND FOOD WASTE REDUCTION, FOOD PRESERVATION, AND NUTRITION; 3) PROVIDE TAILORED SUPPORT TO RETAILERS TO REDUCE BARRIERS TO DUFB PARTICIPATION, ESPECIALLY IN HIGH NEED AREAS INCLUDING RURAL AND TRIBAL COMMUNITIES; 4) COORDINATE WITH MULTIPLE STAKEHOLDERS INCLUDING STATE, REGIONAL, AND GRASSROOTS ORGANIZATIONS TO INCREASE PROGRAM PARTICIPATION IN UNDERREPRESENTED COMMUNITIES, ESPECIALLY RACIALLY AND ETHNICALLY DIVERSE POPULATIONS. 5) TEST INNOVATIVE OUTREACH STRATEGIES INCLUDING FOUR COMMUNITY LED REGIONAL ADVERTISING CAMPAIGNS TO CONTRIBUTE TO BROADER UNDERSTANDING OF HOW TO REACH LOW-INCOME POPULATIONS; AND 6) EXPLORE AND PILOT EFFICIENT INCENTIVE REDEMPTION MODELS TO INCREASE DUFB PARTICIPATION AND USABILITY.THIS PROGRAM IS LED BY FARMERS MARKET FUND, A NONPROFIT WHO HAS COORDINATED OREGON SNAP MATCHING PROGRAMS SINCE 2012. IT BUILDS OFF OF THE GROUNDWORK LAID BY THEIR PREVIOUS FINI AND GUSNIP GRANTS

**AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** DOUBLE UP FOOD BUCKS OREGON: GROWING THE IMPACT AT FARMERS MARKETS, GROCERIES, & CSAS

FARMERS MARKET FUND (FMF) AND PROGRAM PARTNERS SEEK TO ENABLE SNAP PARTICIPANTS IN OREGON TO INCREASE THEIR PURCHASES OF FRESH, LOCAL FRUITS AND VEGETABLES, WHILE PROVIDING TIMELY AND IMMEDIATE COVID-19 PANDEMIC RELIEF, THROUGH EXPANSION OF THE SUCCESSFUL DOUBLE UP FOOD BUCKS (DUFB) SNAP INCENTIVE PROGRAM. SNAP PARTICIPANTS AT 72 FARMERS MARKETS, 37 GROCERY STORES, AND 28 CSAS IN OREGON WILL RECEIVE A DOLLAR FOR DOLLAR INCENTIVE - ABOVE AND BEYOND THE LEVELS IN FMF'S 2020 GUSNIP GRANT - DURING THE 2021 AND 2022 PROGRAM SEASONS. THIS GROWING COLLECTION OF OUTLET TYPES AND LOCATIONS MEANS DUFB WILL SUPPORT OREGON FAMILIES AND FARMERS WHEREVER THEY LIVE.THROUGH THIS PROJECT, FARMERS MARKET FUND WILL: 1) EXPAND THE SCOPE OF FMF'S EXISTING GUSNIP GRANT TO OFFER IMMEDIATE COVID-19 RELIEF TO SNAP PARTICIPANTS BY INCREASING THE DAILY MAXIMUM MATCH FROM $10 TO $20 AT MOST SITES, 2) DRAMATICALLY INCREASE THE GEOGRAPHIC RANGE OF PARTICIPATING FIRMS, WITH A SPECIAL FOCUS ON THOSE IN HIGH NEED COMMUNITIES, 3) REDUCE BARRIERS TO PARTICIPATION IN THE CURRENT DUFB PROGRAM FOR BOTH FIRMS AND SHOPPERS, AND 4) TEST THE IMPACT OF A $20 MAXIMUM MATCH, CONTRIBUTE FINDINGS TO A COMPARATIVE STUDY, AND WILLINGLY PARTICIPATE IN THE COMPREHENSIVE GUSCRR EVALUATION.?THIS PROGRAM IS LED BY FARMERS MARKET FUND, A PORTLAND-BASED NONPROFIT WHO HAS COORDINATED SNAP MATCHING PROGRAMS SINCE 2012. IT BUILDS OFF OF THE GROUNDWORK LAID BY THE FINI GRANT THEY RECEIVED AND SUCCESSFULLY IMPLEMENTED FROM 2015-2018, AND THE LARGE-SCALE GUSNIP GRANT THEY RECEIVED IN 2020.

FARMERS MARKET FUND AND PROGRAM PARTNERS SEEK TO ENABLE SNAP PARTICIPANTS IN OREGON TO INCREASE THEIR PURCHASES OF FRESH, LOCAL FRUITS AND VEGETABLES BY EXPANDING THE SUCCESSFUL DOUBLE UP FOOD BUCKS (DUFB) SNAP INCENTIVE PROGRAM TO MORE OUTLETS, WHILE TESTING NEW INNOVATIONS. SNAP PARTICIPANTS AT 65 FARMERS MARKETS, 25 GROCERY STORES, AND 40 CSAS IN OREGON WILL RECEIVE A DOLLAR FOR DOLLAR INCENTIVE AT THE POINT OF PURCHASE DURING 2021 AND 2022. THIS COLLECTION OF OUTLET TYPES AND LOCATIONS MEANS DUFB WILL SUPPORT OREGON FAMILIES AND FARMERS WHEREVER THEY LIVE.THROUGH THIS PROJECT, FARMERS MARKET FUND WILL:1) CONTINUE THE GROWTH OF A PROGRAM WITH A PROVEN TRACK RECORD, HELPING OREGONIANS BRING HOME MORE FRUITS AND VEGETABLES;2) DRAMATICALLY EXPAND DUFB AT GROCERY STORES, WITH A FOCUS ON URBAN AND RURAL UNDERSERVED COMMUNITIES AND PARTNERSHIP WITH CULTURALLY-SPECIFIC STORES OWNED BY AND SERVING COMMUNITIES OF COLOR;3) INCREASE THE USE OF EXISTING POINT OF SALE TECHNOLOGY SOLUTIONS AND DEVELOP NEW TECHNOLOGY TO REACH NEW RETAILERS;4) INTEGRATE NUTRITION EDUCATION WITH DUFB AT PARTICIPATING OUTLETS IN SELECT COMMUNITIES STATEWIDE TO HELP SNAP SHOPPERS FEEL COMFORTABLE SHOPPING FARM-DIRECT AND COOKING NUTRITIOUS MEALS; AND5) TEST THE IMPACT OF A $20 MAXIMUM MATCH IN OREGON'S MOST RURAL, FOOD INSECURE COUNTIES TO LEARN WHAT LEVEL OF INCENTIVE ENCOURAGES MAXIMUM PARTICIPATION.THIS PROGRAM IS LED BY FARMERS MARKET FUND, A PORTLAND-BASED NONPROFIT WHO HAS COORDINATED SNAP MATCHING PROGRAMS SINCE 2012. IT BUILDS OFF OF THE GROUNDWORK LAID BY THE MEDIUM SIZED FINI GRANT THEY RECEIVED AND SUCCESSFULLY IMPLEMENTED FROM 2015-2018.

OREGON SNAP INCENTIVE PROGRAM