Iowa Healthiest State Initiative

** AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** THE PROPOSED LARGE-SCALE, GUSNIP PROGRAM, STRENGTHENING DOUBLE UP FOOD BUCKS UTILIZATION IN IOWA (I- DUFB) FULLY ALIGNS WITH GUSNIP GOAL TO INCREASE THE PURCHASE OF FRUITS AND VEGETABLES BY LOW-INCOME CONSUMERS PARTICIPATING IN SNAP BY PROVIDING INCENTIVES AT THE POINT OF PURCHASE.TO INCREASE THE PURCHASE OF FRUITS AND VEGETABLES BY SNAP PARTICIPANTS, I-DUFB WILL PROVIDE SNAP PARTICIPANTS WITH A DOLLAR-FOR-DOLLAR MATCH INCENTIVE, UP TO $15 PER VISIT FOR FRESH FRUITS AND VEGETABLES PURCHASED AT THE POINT OF SALE AT 96 PARTICIPATING LOCATIONS INCLUDING IOWA FARMERS' MARKETS/STANDS, AND RETAIL GROCERY STORES. I-DUFB AIMS TO ADDRESS IOWA'S SNAP PARTICIPANTS' BARRIERS TO PURCHASING/CONSUMING FRUITS AND VEGETABLES BY PROVIDING THE FINANCIAL INCENTIVE TO PURCHASE MORE FRUITS AND VEGETABLES USING INNOVATIVE INCENTIVE REDEMPTION, ENGAGING WITH INDEPENDENT GROCERS TO INCREASE ACCESS TO CULTURALLY RELEVANT PRODUCE, AND ENHANCING OUTREACH AND EDUCATION THROUGH THE CREATION OF A FOOD NAVIGATOR PROGRAM.

THE IOWA DOUBLE UP FOOD BUCKS STATEWIDE INCENTIVE PROJECT AIMS TO ADDRESS IOWA'S SNAP PARTICIPANTS' BARRIERS TO PURCHASING AND CONSUMING FRUITS AND VEGETABLES BY PROVIDING THE FINANCIAL INCENTIVE TO PURCHASE MORE FRUITS AND VEGETABLES, OFFER INNOVATIVE ELECTRONIC INCENTIVE REDEMPTION, NUTRITION EDUCATION AND MARKETING EFFORTS FOCUSED ON THE NUTRITIONAL/TASTE BENEFITS OF FRUITS AND VEGETABLES AND EASE OF STORING AND PREPARING BEFORE EXPIRATION AND WORK TO INCREASE THE AMOUNT OF LOCALLY PRODUCED FRUITS AND VEGETABLES MADE AVAILABLE TO AND CONSUMED BY THE SNAP POPULATION.THE PROPOSEDIOWA DOUBLE UP FOOD BUCKS STATEWIDE INCENTIVE PROJECT'SGOAL ISTO INCREASE THE PURCHASE OF FRUITS AND VEGETABLES BY LOW-INCOME CONSUMERS PARTICIPATING IN THE FEDERAL FOOD ASSISTANCE PROGRAM (SNAP) BY PROVIDING ELECTRONIC CASH INCENTIVES FOR PRODUCEAT THE POINT OF PURCHASE IN GROCERY STORES AND FAREMRS MARKETS. TO INCREASE THE PURCHASE OF FRUITS AND VEGETABLES AMONG SNAP PARTICIPANTS, THE IOWA DOUBLE UP FOOD BUCKS STATEWIDE INCENTIVE PROJECT WILL PROVIDE SNAP PARTICIPANTS WITH A DOLLAR-FOR-DOLLAR MATCH INCENTIVE, UP TO $10 PER VISIT FOR FRESH FRUITS AND VEGETABLES PURCHASED AT THE POINT OF SALE AT 57PARTICIPATING LOCATIONS INCLUDING IOWA FARMERS' MARKETS, MOBILE MARKETS, FARM STANDS AND RETAILGROCERY STORES.

**AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** IOWA PRODUCE PRESCRIPTION PROGRAM: IMPROVING THE HEALTH STATUS OF IOWANS FACING NUTRITION INSECURITY

EXPANDING INCENTIVES FROM FARMERS MARKETS TO RETAIL GROCERY STORES PROJECT

EXPANDING INCENTIVES TO DECENTRALIZED IOWA MARKETS PILOT PROJECT