Nourish Knoxville

NOURISH KNOXVILLE NK WILL EXPAND DIRECTTOCONSUMER MARKET OPPORTUNITIES FOR LOCAL PRODUCERS AND BY PROMOTING LOCAL FOOD TO CONSUMERS. THIS PROJECT WILL ENLIST MARKETING PROFESSIONALS PRODUCERS BUYERS AND SEVEN PARTNERING ORGANIZATIONS TO DEVELOP AND PROMOTE A MARKETING CAMPAIGN WITH IMPACTFUL USERFRIENDLY ACCESSIBLE RESOURCES FOR THE EAST TENNESSEE LOCAL FOOD SYSTEM. NK WILL IMPROVE A PRINTED LOCAL FOOD DIRECTORY TO INCLUDE AN AGRITOURISMFOCUSED LOCAL FOOD GUIDE TO COVER 36 COUNTIES WITH A COMBINED POPULATION OF 2.5 MILLION. THIS PROJECT WILL CONNECT CONSUMERS TO AGRITOURISM EXPERIENCES BY PROVIDING MAPS FARM TRAILS AND A DIRECTORY OF BUSINESSES FEATURING LOCAL FOODS INCLUDING FARMERS MARKETS WHOLESALE PROVIDERS RESTAURANTS AND STORES. THE PROJECT WILL PROVIDE 30000 PRINT COPIES OF THE DIRECTORY TO 190 LOCATIONS INFORM 1300 PRODUCER BENEFICIARIES ABOUT NEW MARKET OPPORTUNITIES PROMOTE OVER 300 PRODUCER BENEFICIARIES AND PROVIDE LOCAL FOOD INFORMATION TO 58000 EAST TENNESSEANS.

THIS GRANT SUPPORTS THE COSTS INCURRED TO IMPLEMENT MEASURES TO RESPOND TO THE NOVEL CORONAVIRUS 2019 (COVID-19), WHICH MAY INCLUDE WORKPLACE SAFETY, MARKET PIVOTS, RETROFITTING FACILITIES, TRANSPORTATION, WORKER HOUSING, AND MEDICAL EXPENSES. IT PROVIDES NEEDED RELIEF TO THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS FOR THEIR COSTS INCURRED BETWEEN JANUARY 27, 2020, THE DATE UPON WHICH THE PUBLIC HEALTH EMERGENCY WAS DECLARED BY THE U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICE (HHS) UNDER SECTION 319 OF THE PUBLIC HEALTH SERVICE ACT, AND DECEMBER 31, 2021. BENEFICIARIES INCLUDE THE EMPLOYEES OF THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS.

RBDG RURAL BUSINESS COOP RURAL ENTERPRISE GRANT