Sun Valley Institute For Resilience Inc

THE WOOD RIVER VALLEY S LOCALLY GROWN MARKET EXPANSION AIMS TO EXPAND A MARKETING PROGRAM THAT INCREASES THE VOLUME OF LOCALLY GROWN, PURCHASED, AND CONSUMED FOODS. THE SUN VALLEY INSTITUTE WILL CREATE A LOCAL FOOD PURCHASING POLICY GUIDE AND PROVIDE GROWER-BUYER MATCHMAKING SERVICES BY WORKING WITH LOCAL RETAIL, FOOD PANTRY, AND ECONOMIC DEVELOPMENT PARTNERS. WITH INSTITUTE SUPPORT, PARTICIPATING ACCESS POINTS IN BLAINE COUNTY, IDAHO, INCLUDING RESTAURANTS, RETAIL STORES, NON-PROFIT ORGANIZATIONS, AND SCHOOLS, WILL IMPLEMENT CUSTOMIZED LOCAL FOOD PURCHASING POLICIES. THESE POLICIES ENSURE THAT LOCALLY GROWN PRODUCE, MEAT, DAIRY, BEANS, AND GRAINS FROM SMALL AND MID-SCALE FARMERS AND RANCHERS IN SOUTHERN IDAHO ARE THE PRIMARY SOURCES FOR THESE ENTITIES FOOD PROCUREMENT. PHYSICAL MARKETING MATERIALS, INCLUDING SIGNS AND WINDOW STICKERS, WILL BE PROVIDED TO PROMOTE THESE ACCESS POINTS LOCAL FOOD COMMITMENTS. IN ADDITION, THE WOOD RIVER VALLEY LOCALLY GROWN GUIDE WILL INCLUDE PROFILES OF POLICY ADOPTERS. MARKETING MATERIALS AND GUIDE FEATURES WILL OFFER RESIDENTS AND VISITORS EASY-TO-ACCESS, UNDERSTANDABLE, AND RELIABLE INFORMATION ON WHERE TO PURCHASE LOCALLY PRODUCED FOOD. BY FACILITATING AND PROMOTING LOCAL ACCESS POINTS PROCUREMENT POLICY AGREEMENTS, THE WOOD RIVER VALLEY S LOCALLY GROWN MARKET EXPANSION STRENGTHENS THE ECONOMIC VIABILITY OF LOCAL FOOD PRODUCERS AND MAKES THE CONSUMER PREFERENCE TO PURCHASE LOCALLY GROWN FOOD ACTIONABLE.