Lorraine Civil Rights Museum Foundation

LORRAINE ENDOWMENT FUND FOR THE HUMANITIES

RENOVATION OF THE LORRAINE MOTEL PERMANENT EXHIBITS

THE NATIONAL CIVIL RIGHTS MUSEUM WILL INCREASE VISITOR ACCESS TO THE MUSEUM THROUGH A TICKETING SOFTWARE IMPLEMENTATION PROJECT. MUSEUM STAFF WILL WORK WITH EXTERNAL EXPERTS TO DEVELOP NEW BUSINESS PROCESSES AND REPORTS THAT LEVERAGE THE CAPABILITIES OF THE NEW SOFTWARE AND INTEGRATE WITH EXISTING MUSEUM SYSTEMS. THE PROJECT WILL SUPPORT VISITORS’ ABILITY TO MANAGE ONLINE RESERVATIONS, MAKE MEMBER RESERVATIONS, AND REDEEM COUPONS, WHILE ALSO PROVIDING INFORMATION TO MUSEUM STAFF ABOUT HOW VISITORS EXPERIENCE THE MUSEUM. MUSEUM STAFF WILL BENEFIT FROM AN UPDATED SYSTEM THAT SUPPORTS TARGETED MARKETING AND DATA ANALYSIS, WHICH CAN LEAD TO INCREASED REVENUE, INCREASED MEMBERSHIP RETENTION, WHILE ADDRESSING STAFF AND OPERATIONAL CHALLENGES.

LORRAINE ENDOWMENT FUND FOR THE HUMANITIES

MUSEUM GRANTS AFRICAN AMERICAN HISTORY AND CULTURE

THE NATIONAL CIVIL RIGHTS MUSEUM WILL OFFER LEARNING EXPERIENCES FOR ITS STAFF AND BUILD SKILLS OF YOUNG AFRICAN AMERICAN STUDENTS TO ADDRESS THE LACK OF UNDERREPRESENTED MINORITIES IN THE MUSEUM FIELD. OVER A TWO YEAR PERIOD, THE MUSEUM WILL OFFER A SCHOLARSHIP OPPORTUNITY FOR ITS FRONTLINE STAFF MEMBERS, ALLOWING TWO INDIVIDUALS PER YEAR TO ATTEND THE ASSOCIATION OF AFRICAN AMERICAN MUSEUMS (AAAM) CONFERENCE, ACCOMPANIED BY AN ADMINISTRATIVE STAFF MEMBER AS MENTOR. THE MUSEUM WILL ALSO RE-STRUCTURE ITS INTERNSHIP APPLICATION PROCESS AND PROVIDE TWELVE PAID INTERN POSITIONS. ONE INTERN PER YEAR WILL ATTEND THE AAAM ANNUAL CONFERENCE. PROJECT ACTIVITIES WILL ALSO INCLUDE EXPANDED PROFESSIONAL DEVELOPMENT OPPORTUNITIES FOR ALL MUSEUM DIVISIONS. BY PROVIDING NETWORKING OPPORTUNITIES AND A VARIETY OF LEARNING EXPERIENCES, THE MUSEUM HOPES TO INSPIRE THE LONGER TERM PURSUIT OF MUSEUM CAREERS BY FOSTERING A DEEPER UNDERSTANDING OF MUSEUM WORK, WHILE BUILDING ITS OWN PIPELINE OF FUTURE PROFESSIONALS AND LEADERS.

MUSEUM GRANTS AFRICAN AMERICAN HISTORY AND CULTURE

LORRAINE ENDOWMENT FUND FOR THE HUMANITIES

MUSEUM GRANTS AFRICAN AMERICAN HISTORY AND CULTURE

THE MUSEUM IS COMMITTED TO REACHING A BROAD GROUP OF AUDIENCES, AND TO MAINTAINING A RELEVANT PRESENCE WITHIN THEIR COMMUNITY. THE TIMELINESS OF THEIR NOMINATION WAS NOTED, AS THEY INITIATED NEW PROGRAMS IN 2018 IN REMEMBRANCE OF THE 50TH ANNIVERSARY OF MARTIN LUTHER KING JR'S ASSASSINATION.