Jackson Medical Mall Foundation

**AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** BUILDING UPON THE PREVIOUS AND CURRENT GUSNIP WORK WHILE BEING ALIGNED WITH COMMUNITY DESIRES AND USDA FUNDING, JACKSON MEDICAL MALL FOUNDATION'S (JMMF) DOUBLE UP FOOD BUCKS MISSISSIPPI (DUFBM) PROGRAM WILL DEVELOP THIS PROJECT. THE OVERARCHING EMERGENCY PROJECT GOAL FOR THE GUSNIP COVID RELIEF AND RESPONSE (GUSCRR) FUNDING IS TO IMMEDIATELY IMPLEMENT A PROGRAM DESIGN TO INCREASE THE PURCHASE AND CONSUMPTION OF FRUITS AND VEGETABLES BY SNAP PARTICIPANTS BY ALLOCATING 76% OF DIRECT COSTS TO NUTRITION INCENTIVES AT POINT OF PURCHASE GIVING A $3.4 MILLION REVENUE BOOST TO MISSISSIPPI FARMERS AND SMALL BUSINESS OWNERS. JMMF IS A 501(C)3 ORGANIZATION THAT MANAGES THE JACKSON MEDICAL MALL (JMM) THAD COCHRAN CENTER. IN 1996, THE JMM WAS TRANSFORMED FROM A NEGLECTED SHOPPING MALL TO A MODERN MEDICAL AND RETAIL FACILITY ADDRESSING THE HEALTH NEEDS OF THE UNDERSERVED, WITH A FOCUS ON SOCIAL DETERMINANTS OF HEALTH. IT HOSTS 200,000 HEALTHCARE VISITS PER YEAR, WITH 5,000 VISITORS PER DAY.PRE-COVID, USDA'S ERS 2017-19 IDENTIFIED MISSISSIPPI AS HAVING A PREVALENCE OF FOOD INSECURITY. IN FACT, MISSISSIPPI WAS IDENTIFIED AS HAVING THE HIGHEST RATE OF FOOD INSECURITY WITH 15.7% OF ALL MISSISSIPPIANS BEING FOOD INSECURE. THE ONSET OF COVID ONLY MADE MATTERS WORSE FOR THE STATE. IN MARCH 2021, IN THE MIDST OF COVID, FEEDING AMERICA PROJECTED RATES OF FOOD INSECURITY AMONG THE OVERALL US POPULATION FOR 2021. AT THE STATE LEVEL, THE PROJECTED RATE OF FOOD INSECURITY AMONG THE OVERALL US POPULATION FOR 2021 IS THE LOWEST FOR NORTH DAKOTA (8.1%) AND HIGHEST FOR MISSISSIPPI (18.7%), MAKING IT PARAMOUNT FOR DUFBM TO RECEIVE THE MAX AMOUNT OF CRR FUNDING FOR LARGE SCALE GRANTEES. DURING THESE UNPRECEDENTED TIMES OF THE COVID ERA, AND EVEN PRE-COVID, MISSISSIPPI HAS BEEN CRITICALLY UNDERSERVED AND IS IMPOVERISHED. DUFBM HAS PROVEN ITSELF RESILIENT AND RESOLUTE, LAUNCHING WITH MINIMAL DELAYS DURING COVID, FINDING OPPORTUNITIES FOR STRATEGIC GROWTH, AND BREAKING THROUGH TECHNOLOGICAL BARRIERS.THROUGH GUSCRR, DUBFM WILL EXPAND PREVIOUS EFFORTS BY WORKING WITH KEY PARTNERS IN HIGH FOOD INSECURITY AREAS TO INCREASE THE DIVERSITY OF FIRMS OFFERING THE NUTRITION INCENTIVE AND BUILDING AN ON-LINE PRESENCE FOR SNAP PARTICIPANTS WITH HOME DELIVERY OPTIONS. DUFBM HAS AGGRESSIVELY TACKLED OUR ORIGINAL GUSNIP GOALS AND OBJECTIVES, EVEN DURING COVID. WE HAVE DEVELOPED AND IMPLEMENTED AN INNOVATIVE, RELEVANT, AND REPLICABLE FRUIT AND VEGETABLE INCENTIVE REDEMPTION SYSTEM IN HARD-TO-REACH COMMUNITIES AT DIVERSE LOCATIONS INCLUDING 18 RETAIL GROCERY STORES, SEVEN FARMERS MARKETS, ONE MOBILE FARMERS MARKET, AND FOUR PRODUCE STANDS. IN YEAR ONE ALONE WE HAVE SERVED 19,488 INDIVIDUALS. WE SERVE AREAS DESIGNATED AS STRIKEFORCE COUNTIES (CURRENTLY 86% OF DUFBM LOCATIONS) AS WELL AS PERSISTENT POVERTY COUNTIES (CURRENTLY 62% OF DUFBM LOCATIONS). WE ACHIEVED A YEAR THREE GOAL (OPERATE IN 20 FIRMS) IN YEAR TWO (CURRENTLY OPERATING IN 29 FIRMS, COVERING ALL CONGRESSIONAL DISTRICTS IN MISSISSIPPI). BY THE END OF YEAR ONE, WE SOUGHT FOR THE MAJORITY OF DUFBM FIRMS TO BE OPEN FOR EXTENDED HOURS AND MOST DAYS OF THE YEAR (CURRENTLY 75% OF FIRMS ARE OPEN FOR EXTENDED SHOPPING). WE PERFORM ONGOING PROCESS EVALUATION TO DRIVE DECISIONS AND IMPROVEMENTS. WE ARE DEDICATED TO BRINGING TOGETHER A DIVERSE TEAM OF STAFF AND COMMUNITY PARTNERS TO ACHIEVE OUR GOALS. OUR SYSTEMS AND TEAM ARE SECURELY IN PLACE TO REACH OUR NEW GOALS AND OBJECTIVES IN A TIMELY AND AUTHENTIC MANNER, NOTABLY TO SERVE SNAP PARTICIPANTS AND COMMUNITIES RECOVERING FROM COVID.

ONE IN FIVE PEOPLE (19.9%) IN MISSISSIPPI (MS) LIVE IN POVERTY AND ALMOST 200,000 HOUSEHOLDS IN MS (17.2% OF ALL HOUSEHOLDS) EXPERIENCED FOOD INSECURITY BETWEEN 2015-2017, ACCORDING TO USDA ERS. BECAUSE OF THIS PERSISTENT POVERTY AND FOOD INSECURITY, MS WAS ONE OF THE FIRST THREE STATES TO RECEIVE USDA STRIKEFORCE STATUS.THE AMERICAN COMMUNITY SURVEY ESTIMATES THAT BETWEEN 2013-2017, MS HAD THE SECOND HIGHEST RATE OF HOUSEHOLDS PARTICIPATING IN SNAP (17.3%) OF ANY STATE. THE COUNTIES TARGETED HAVE SOME OF THE HIGHEST RATES OF POVERTY IN THE COUNTRY AND SOME OF THE HIGHEST PREVALENCE OF DIET-RELATED DISEASES SUCH AS DIABETES AND OBESITY IN THE COUNTRY; AMONG THE NINE TARGET COUNTIES, THERE ARE POVERTY RATES AS HIGH AS 36.2%, ADULT DIABETES PREVALENCE AS HIGH AS 14.9%, AND ADULT OBESITY PREVALENCE AS HIGH AS 44.7%, ACCORDING TO THE MISSISSIPPI BEHAVIORAL RISK FACTOR SURVEY.SNAP PARTICIPANTS, FARMERS, AGRICULTURE, AND HUMAN SERVICES OFFICIALS CONSISTENTLY STATE THAT THE HIGH POVERTY ANDFOOD SECURITY IS MADE WORSE BY A LACK OF HEALTHFUL FOOD OPTIONS. FROM 2015 TO 2019, MS WAS INCLUDED IN A 3.3 MILLION DOLLAR USDA FOOD INSECURITY NUTRITION INCENTIVE (FINI) GRANT. THROUGH THIS PROJECT, LESSONS WERE LEARNED ABOUT THE OPPORTUNITIES TO ENHANCE SNAP PARTICIPANTS' USE OF INCENTIVES THROUGH DIRECT OUTREACH THROUGH PARTNERS, TARGETED MAILING, NUTRITION EDUCATION, AND THROUGH HEALTHCARE PROVIDERS. THE PROPOSED PROJECT HOPES TO BUILD UPON THESE RELATIONSHIPS TO ENHANCE THE HEALTH OF MISSISSIPPIANS BY EXPANDING THE OPPORTUNITIES FOR INCENTIVE REDEMPTION.BUILDING UPON THE PREVIOUS WORK, JACKSON MEDICAL MALL FOUNDATION (JMMF) IS PROPOSING DOUBLE UP FOOD BUCKS MISSISSIPPI (DUFBM). JMMF IS A 501(C)3 ORGANIZATION THAT MANAGES THE JACKSON MEDICAL MALL (JMM) THAD COCHRAN CENTER. IN 1996, THE JMM WAS TRANSFORMED FROM A NEGLECTED SHOPPING MALL TO A MODERN MEDICAL AND RETAIL FACILITY ADDRESSING THE HEALTH NEEDS OF THE UNDERSERVED, WITH A FOCUS ON SOCIAL DETERMINANTS OF HEALTH. IT HOSTS 200,000 HEALTHCARE VISITS PER YEAR, WITH 5,000 VISITORS PER DAY.ALIGNED WITH COMMUNITY DESIRES AND USDA FUNDING, JMMF WILL IMPLEMENT DUFBM WITH THE OVERALL GOAL TO INCREASE THE PURCHASE OF GUSNIP QUALIFYING FRUITS AND VEGETABLES (FV) BY SNAP CONSUMERS AT THE POINT OF PURCHASE THROUGHOUT THE STATE. LAUNCHING DUFBM IN 20 SNAP RETAILERS COMMITTED TO OFFERING FV TO THEIR CUSTOMERS, THE PROGRAM WILL GIVE MISSISSIPPIANS MORE HEALTHFUL FOOD CHOICES THAN THE PREVIOUS PROGRAM, AS IT ONLY INCLUDED LIMITED RETAIL OPTIONS AND ONLY INCENTIVIZED FRESH FV. THE MS FIELD TEAM LEARNED THAT MS SNAP CONSUMERS DESIRED FV WITH A LONGER SHELF LIFE, AS WELL AS FROZEN OPTIONS. DUFBM WILL INCLUDE FIVE GROCERY STORES (GS), INCLUDING A LOCATION TO TEST THE EFFECTIVENESS OF ON-LINE ORDERING COUPLED WITH A MOBILE DELIVERY OPTION, SEVEN FARM STANDS (FS), AND EIGHT FARMERS MARKETS (FM), INCLUDING A MOBILE MARKET.IN VIEW OF THE PRESSING NEED, KEEN INTEREST AND SUPPORT OF RELEVANT STAKEHOLDERS, AND COMMITMENT FROM JMMF, WE BELIEVE THAT INCENTIVES COMBINED WITH ON-LINE ORDERING CAPABILITIES, NUTRITIONAL EDUCATION AND MORE ACCESS TO ADEQUATE TRANSPORTATION WILL LEAD TO AN INCREASE IN THE PURCHASE AND CONSUMPTION OF FRUITS AND VEGETABLES - AND ULTIMATELY TO IMPROVED NUTRITION AND HEALTH OUTCOMES.

BUILDING UPON THE PREVIOUS AND CURRENT GUSNIP WORK WHILE BEING ALIGNED WITH COMMUNITY DESIRES AND USDA FUNDING, JACKSON MEDICAL MALL FOUNDATION'S (JMMF) DOUBLE UP FOOD BUCKS MISSISSIPPI (DUFBM) PROGRAM WILL DEVELOP THIS PROJECT. THE OVERARCHING PROJECT GOAL FOR THIS GUSNIP PROGRAM IS TO IMPLEMENT A PROGRAM DESIGN TO INCREASE THE PURCHASE AND CONSUMPTION OF FRUITS AND VEGETABLES FORALL SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) PARTICIPANTS BYALLOCATING THE MAJORITY OF DIRECT COSTS TO NUTRITION INCENTIVES AT POINT OF PURCHASE GIVING AN ALMOST ONE-MILLION-DOLLAR REVENUE BOOST TO MISSISSIPPI.JMMF IS A 501(C)3 ORGANIZATION THAT MANAGES THE JACKSON MEDICAL MALL (JMM) THAD COCHRAN CENTER. IN 1996, THE JMM WAS TRANSFORMED FROM A NEGLECTED SHOPPING MALL TO A MODERN MEDICAL AND RETAIL FACILITY ADDRESSING THE HEALTH NEEDS OF THE UNDERSERVED, WITH A FOCUS ON SOCIAL DETERMINANTS OF HEALTH.THE ISSUE AT HAND IS THAT IN 2024, APPROXIMATELY 1.2 MILLION PEOPLE ARE FOOD INSECURE IN MISSISSIPPI, WHERE THE PROJECTED RATE OF FOOD INSECURITY IN 2024 WAS 15.3%, THE HIGHEST IN THE NATION. WITHIN THE STATE, THE RATE VARIES DRAMATICALLY BY COUNTY--FROM 10.2% IN MADISON COUNTY TO A SHOCKING 31.6% IN HOLMES COUNTY. THE LOWEST PROJECTED FOOD INSECURITY RATE FOR A STATE IN 2024 WAS 5.4% IN NEW HAMPSHIRE.THROUGH THIS PROJECT, DUBFM WILL EXPAND PREVIOUS EFFORTS BY WORKING WITH KEY PARTNERS IN HIGH FOOD INSECURITY AREAS TO INCREASE THE VARIETY OF FIRMS OFFERING THE NUTRITION INCENTIVE AND BUILDING A MOBILE MARKET PRESENCE FOR SNAP PARTICIPANTS TO HAVE MORE ACCESS IN RURAL AREAS. THROUGHOUT THIS PROJECT, DUFBM WILL INCORPORATEAN INNOVATIVE, RELEVANT, AND REPLICABLE FRUIT AND VEGETABLE INCENTIVE REDEMPTION SYSTEM IN HARD-TO-REACHCOMMUNITIES AT A VARIETY OF FIRM TYPES INCLUDING RETAIL GROCERY STORES, FARMERS MARKETS, MOBILE FARMERS MARKET, ANDPRODUCE STANDS. WE PERFORM ONGOING PROCESS EVALUATION TO DRIVE DECISIONS AND IMPROVEMENTS. WE ARE DEDICATED TO BRINGING TOGETHER A VARIETY OF STAFF AND COMMUNITY PARTNERS TO ACHIEVE OUR GOALS. OUR SYSTEMS AND TEAM ARE SECURELY IN PLACE TO REACH OUR NEW GOALS AND OBJECTIVES IN A TIMELY AND AUTHENTIC MANNER, NOTABLY TOSERVE SNAP PARTICIPANTS AND COMMUNITIES ACROSS THE GREAT STATE OF MISSISSIPPI.

SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM GRANTS

THE NEW FOCUS FOR YOUTH INTERVENTION PROGRAM

EDI SPECIAL PROJECTS

RURAL HOUSING PRESERVATION GRANTS

HEALTH CARE AND OTHER FACILITIES

PARTNERS IN RESEARCH

TO FUND TRAVEL OF SIX IRANIAN HEALTH CARE EXPERTS WORKING WITH THE OXFORD INTL DEVELOPMENY GROUP TO DEVELOPE A MODEL FOR SUCCESSFUL DELIVERY OF THE