Growing Hope Inc

EXPANDING THE REACH AND SALES OF THE YPS

GROWING HOPE INC. WILL BOLSTER THE VIABILITY OF LOCAL FARMERS AND FOOD BUSINESSES THROUGH HEIGHTENED AWARENESS AND VISIBILITY OF THE YPSILANTI FARMERS MARKETS COINCIDING WITH A STRATEGIC RELOCATION TO A VIBRANT DOWNTOWN LOCATION SLATED FOR 2025. THIS INITIATIVE WILL EXECUTE A DYNAMIC MARKETING PLAN RESULTING IN THE CREATION OF A COMPREHENSIVE MARKETING STRATEGY AND TAILORED PROMOTIONAL MATERIALS DESIGNED TO EMPHASIZE THE MARKETS NEW LOCATION AND THE DIVERSE LOCAL FOOD OPTIONS AVAILABLE. WITH INCREASED AWARENESS OF THE MARKET AND ATTENDANCE ELEVATED SALES FIGURES ARE EXPECTED INCLUDING WITH THE RELOCATIONS EXPANDING VENDOR SPACE BY 50ENABLING A SIGNIFICANT INCREASE IN THE NUMBER OF PARTICIPATING FARMERS RANCHERS AND FOOD PROCESSORS AND THE YPSILANTI COMMUNITY AND THE DOWNTOWN BUSINESS DISTRICT WILL BENEFIT.

ENGAGES INDIVIDUALS IN SERVICE TO ELIMINATE POVERTY AND POVERTY-RELATED PROBLEMS IN LOCAL COMMUNITIES

THIS GRANT SUPPORTS THE COSTS INCURRED TO IMPLEMENT MEASURES TO RESPOND TO THE NOVEL CORONAVIRUS 2019 (COVID-19), WHICH MAY INCLUDE WORKPLACE SAFETY, MARKET PIVOTS, RETROFITTING FACILITIES, TRANSPORTATION, WORKER HOUSING, AND MEDICAL EXPENSES. IT PROVIDES NEEDED RELIEF TO THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS FOR THEIR COSTS INCURRED BETWEEN JANUARY 27, 2020, THE DATE UPON WHICH THE PUBLIC HEALTH EMERGENCY WAS DECLARED BY THE U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICE (HHS) UNDER SECTION 319 OF THE PUBLIC HEALTH SERVICE ACT, AND DECEMBER 31, 2021. BENEFICIARIES INCLUDE THE EMPLOYEES OF THE FOOD PROCESSORS, DISTRIBUTORS, FARMERS MARKETS, AND PRODUCERS.